Privacy Policy

Effective Date: January 4, 2025

1. Introduction

Welcome to VendorPriceTransparency.com (“Platform,” “we,” “us,” or “our”), a data-as-a-service (“DAAS”) product operated by Normatic LLC, a limited liability company (“Company”). We are committed to protecting your privacy and ensuring the security of your information. This Privacy Policy (“Policy”) explains what information we collect from you, how we use it, how we share it, and your rights regarding that information. By accessing or using our Platform, you acknowledge that you have read, understood, and agree to be bound by this Policy.

2. Information We Collect

We collect various types of information to provide and improve our services:

1. User-Generated Content (“UGC”)

Nature of Data: Revenue, expense, and related business data voluntarily submitted via forms or integrations.
Anonymization: When displayed publicly or shared in aggregated reports, UGC is stripped of identifiable user details or otherwise anonymized.

2. Account Information

Personal Details: Such as name, email address, and other contact or profile details you provide during registration.
Credentials: Passwords or authentication tokens for secure access (stored in encrypted format).

3. Payment Information

Billing Details: Credit card or banking information for users who pay for access, processed via trusted third-party payment vendors.
Billing Records: Transaction history and subscription information.

4. Analytics and Cookies

Usage Metrics: Technical data about how you interact with our Platform, such as IP address, browser type, and device information.
Cookies & Similar Technologies: Data gathered through cookies or similar technologies to personalize your experience and track usage statistics.
Remarketing Scripts: Certain sponsors may use anonymized tracking scripts to understand advertising performance; no personally identifiable UGC is shared with these sponsors.

3. How We Use Your Information

We use the information we collect for the following purposes:

1. Data Aggregation and Analytics

To clean, validate, and analyze UGC for display in aggregated, anonymized form.
To ensure the accuracy and credibility of collected data.

2. Access and Authentication

To create and manage user accounts, verify identities, and allow user access to free or paid features.

3. Payment Processing

To securely process and manage payments through our trusted third-party processors or ACH vendors.

4. Platform Optimization

To enhance our services, troubleshoot issues, and improve functionality, security, and performance.

5. Marketing and Sponsor Relationships

To support remarketing efforts and sponsorship analytics using aggregated or anonymized data only.

4. Sharing of Your Information

We limit sharing of your information to specific, legally permissible scenarios:

1. Service Providers and Payment Processors

We may share your personal or payment information as necessary to facilitate services on our behalf (e.g., payment processing, hosting, technical support).

2. Analytics and Marketing Partners

We may share aggregated or anonymized usage data with analytics vendors or sponsors to evaluate Platform performance.
No Identifiable UGC: We do not disclose identifiable UGC or personal information to sponsors or third parties for their independent use.

3. Legal Compliance and Enforcement

We may disclose information when required by law, regulation, legal process, or governmental request, or to protect our rights and enforce our Terms of Service.

4. Business Transactions

Your information may be transferred or disclosed as part of an actual or proposed merger, acquisition, sale of assets, debt financing, reorganization, bankruptcy, or similar event, subject to confidentiality arrangements that are consistent with this Policy.

5. User Representations

By using our Platform, you represent and warrant that:

You have the legal authority and all necessary permissions to submit UGC.
The UGC you provide does not violate any laws, third-party rights, or contractual obligations.
You have obtained any required consents for any personal or proprietary data included in your UGC.

Failure to comply with these representations may lead to the removal of such data, suspension of your account, or other appropriate actions in our sole discretion.

6. Indemnification

You agree to indemnify, defend, and hold harmless Normatic LLC, its affiliates, and each of their respective directors, officers, employees, agents, partners, and licensors (“Released Parties”) from and against any and all claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from:

Your breach of any representation, warranty, or obligation under this Policy or our Terms of Service;
Your violation of any law or regulation;
UGC that you provide, including but not limited to any claim that your submitted data infringes or misappropriates a third party’s intellectual property or other rights.

7. User Rights and Data Management

We respect your control over your personal and business data. Depending on applicable laws, you may exercise the following rights:

1. Access and Portability

Request a copy of the data we maintain about you and, when feasible, request data portability.

2. Correction or Deletion

Update or delete your submitted data or account information at any time via your user settings or by contacting us.
Note that certain data may persist in backups for legal, security, or operational reasons.

3. Cookie Management

Manage or disable cookies through your browser settings; however, this may affect the functionality of our Platform.

4. Opt-Out of Marketing

Opt out of receiving non-essential communications by following the unsubscribe instructions in promotional emails or contacting us directly.

8. Data Security

We take commercially reasonable measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

Secure Hosting: Our servers employ industry-standard security measures, including firewalls and intrusion detection.
Encryption: Sensitive information, such as payment details, is encrypted in transit (e.g., SSL/TLS).
Access Controls: Access to stored data is limited to authorized personnel who are bound by confidentiality obligations.
Monitoring & Audits: We continually monitor and update our systems to mitigate vulnerabilities.

9. International Use

Our Platform is operated within the United States and is intended primarily for U.S. companies and residents. We do not knowingly collect or solicit information from individuals outside the United States. If you choose to use our Platform from outside the United States, you acknowledge that:

Your information may be transferred to and processed in the United States;
We make no representations about compliance with foreign laws;
You are solely responsible for ensuring that your use of the Platform complies with all local data protection laws.

10. Third-Party Links and Integrations

Our Platform may contain links or integrations to third-party websites, products, or services (e.g., analytics providers, accounting software). We are not responsible for the privacy practices or content of these third parties. Any data you provide to third-party services is governed by their own policies, not this one. We encourage you to review each third party’s privacy policy before providing any personal information.

11. Compliance with U.S. Privacy Laws

We comply with all applicable U.S. federal and state data protection and privacy laws, including but not limited to:

California Consumer Privacy Act (CCPA): California residents may have specific rights, including the right to access or delete personal information, and the right to opt out of the sale of personal information, if applicable.
GDPR-Conscious (EEA Exclusion): We do not target or offer services to individuals in the European Economic Area (EEA). While we are GDPR-conscious, our operations are U.S.-based, and we make no representation of full GDPR compliance for EEA residents.

12. Dispute Resolution and Governing Law

This Policy, and any disputes arising out of or relating to it or your use of the Platform, shall be governed by and construed in accordance with the laws of the United States of America, without regard to conflict-of-law principles.

1. Binding Arbitration

You agree that any dispute, claim, or controversy between you and the Company, including disputes arising out of or relating to this Policy or your use of the Platform, shall be resolved exclusively by final and binding arbitration.
Arbitration shall be conducted before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association (“AAA”), or a similar organization mutually agreed upon by the parties.
The arbitration shall take place in the United States of America, or such other location agreed upon in writing by both parties.
The arbitrator’s decision shall be binding and may be entered as a judgment in any court of competent jurisdiction.

2. Class Action Waiver

You agree that any proceedings to resolve or litigate any dispute, claim, or controversy shall be conducted solely on an individual basis, and you shall not seek to have any dispute heard as a class action, class arbitration, collective action, private attorney-general action, or in any other proceeding in which another person acts or proposes to act in a representative capacity.

3. Injunctive Relief

Notwithstanding the above, if you violate or threaten to violate this Policy, we may seek injunctive or other appropriate relief in any court of competent jurisdiction.

By agreeing to this Policy, you are waiving your right to trial by jury or to participate in a class action against us regarding claims covered by this arbitration agreement.

13. Children’s Privacy

Our Platform is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you become aware that a child under 18 has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

14. Changes to This Privacy Policy

We reserve the right to modify or update this Policy at any time to reflect changes in our practices or for any operational, legal, or regulatory reasons. When we do, we will post the updated Policy on this page with a new “Effective Date.” Your continued use of the Platform following any changes signifies your acceptance of such changes.

15. Contact Information

If you have any questions, concerns, or requests regarding this Policy or our data practices, please contact us at: https://vendorpricetransparency.com/dtc/contact/